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Interpreting luxury, not selling it.
An independent studio observing how quality, attention and meaning are recognised across luxury hospitality, wellbeing and destinations.
Luxury is increasingly defined
by what a place allows you to leave behind.
THE STUDIO
Founded in London by Alexandra Belan, AB Creative Studio is a luxury intelligence and cultural publishing studio.
It reads hospitality, wellbeing and destinations as connected ecosystems: the places themselves, the movement between them, and the experience they leave behind.
What it observes is published as monthly Insights and, from December, as research reports.
LUXURY INTELLIGENCE
Independent research on how luxury hospitality is defined, experienced and valued.
Report 01 · December 2026
Collaborations & enquiries
info@abcreativestudio.co.uk
AB Creative Studio Limited is a company registered in England and Wales (No. 17421256). Registered office: 167–169 Great Portland Street, 5th Floor, London, W1W 5PF.
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